35% of Odnoklassniki users play games

Social network Odnoklassnkiki.ru published data for the second quarter of 2014, according to which a third of their daily audience plays games. The total audience of the Odnoklassniki gaming platform is 46.8 million unique users per quarter.

The male audience traditionally prefers hardcore games, the average check is 76 OK. Women, despite their numerical advantage, are more prudent in spending: the average size of one payment is 48 OK.

The core of the playing audience consists of users aged 25-34 years.

The mobile DAU of the platform has not yet been reported. It is known that the audience of mobile customers of another popular VKontakte network numbers more than 16 million people (iOS and Android). Recall that at the end of June at the White Nights conference, representatives VK.com They announced the launch of a mobile gaming platform based on their applications.