Vesterbaka: first there was Mickey Mouse, then there was Mario, and now - Angry Birds

At the conference currently taking place in Helsinki Pocket Gamer Connects 2014 the head of Rovio Mobile, Peter Vesterbacka, whose official position sounds like a "Mighty Eagle", made a couple of loud statements.

Among the brightest:

• "We are building (the Angry Birds brand) for 100 years, not 100 days."
• "We use the same characters, but we put them in different game mechanics. We can introduce new genres to people who have never played games before. And people are constantly saying now: I don't play games, I play Angry Bird's."
• "Our (gaming) industry is becoming brand—centric, and mobile devices, in turn, are the center of the entertainment industry."
• "We (Rovio) focus on three things: entertainment, education and business."
• "First there was Mickey Mouse, then there was Mario, and now there's Angry Birds."

It feels like Vesterbaka started talking in slogans. There is not much new in them, but their pathos testifies to the serious ambitions of the company, which earned less on mobile games last year than the authors of Minecraft.

A source: http://www.pocketgamer.biz