Sega promotes Football Manager in bars

In a curious way, Sega decided to promote its mobile game Saka tsuku shoot in Japan. I bought a beer and got a valuable game character. 

The system works as follows: when a user purchases a drink in a certain network of bars, he receives a card with a serial code along with it. Then the user downloads the game, enters the code and gets, if lucky, a valuable character. Such a specific gotcha.

Saka tsuku shoot is a football manager in which valuable players play a big role. The latter can be won in the lottery, which is traditional for Japanese free-to-play games, tickets for which cost large in-game amounts. 

Source: http://thebridge.jp