26.05.2014

The main thing for the week (05/19/2014 - 05/25/2014)

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The central events and the best materials of the past week are in our traditional weekly selection.

Why did Google need Twitch?

According to unconfirmed reports, Google is going to acquire Twitch for $1 billion. What for?

The freemium monetization curve is continuous!

An article about the freemium monetization curve.

Interview with Game Garden: it costs at least $200-250 thousand to develop a good time manager.

Recently, the Russian Game Garden studio released the Farmdale time manager. We contacted Yuri Pomortsev, the studio's CEO and co-owner, and asked him about the time management market.

The three main trends of mobile advertising

Robert Woolfrey, managing director of Millennial Media in Southeast Asia, spoke on his company's blog about the three main trends in the mobile advertising market.

The touch panel as the next stage in the evolution of smartphones?

A curious note has appeared on the Super Fun Time Happy Blog, which offers an elegant solution to the "thumb problem", which is relevant for all touch devices.

Publishers are forcing the introduction of pay-to-win balance

Independent mobile game developers are unhappy with the demands that publishers place on their projects. They say that they now require not just the introduction of free-to-play, but to optimize the balance in such a way that it was necessary to invest real money for game wins.

The Android platform is better in terms of retention and engagement than iOS

Swerve has published a recent study in which it revealed the difference between iOS and Google Play in key indicators: retention, engagement and monetization.

Dungelot 2 is back on the App Store

Recently, Dungelot 2 from the Russian Red Winter Software team returned to the App Store after a long absence. We talked with one of the creators of the project, Dmitry Mitrofanov, about how the project has changed in recent months.

Virality as a virus

An article by Valerie Coffman, founder of the analytical company Fastie, about virality.

Ruzzle Adventure was released worldwide today (interview with developers)

One of the most popular puzzles of last year, the Ruzzle game, had a sequel on May 22, Ruzzle Adventure. Editor-in-Chief App2Top.ru I caught the authors of the project from MAG Interactive at the Nordic Game 2014 conference currently taking place in Sweden and asked about how the game was being developed.

Distimo: role-playing games bring the most money

In March, new game subcategories appeared on Google Play. Distimo decided to find out how these changes affected app downloads and revenue.

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