21.05.2014

Android platform is better in terms of retention and engagement than iOS

Swerve has published a recent study in which it revealed the difference between iOS and Google Play on key indicators: retention, engagement and monetization. 

So, on average, 1 Day retention on iOS is 2% higher than on Google Play. But on Day 30, on the contrary, on Android, retention is, on average, 2% higher.

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As for engagement:

  • The average Android device user had 18% more sessions last March than the lucky owner of an iOS device;
  • The total amount of time spent in March by the average user for applications also turned out to be higher for Android – by as much as 17%;
  • But Apple’s average session length is higher – by 1%. 

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But as for monetization, then, of course, Apple dominates here: 

  • iOS devices generate 45% more revenue per user than Android gadgets;
  • iOS devices generate 10% more revenue per paying user than Android gadgets; 
  • In general, 32% more users are monetized on iOS than on Android.

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A source: http://landingpage.swrve.com

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