Bedtime reading (05/20/2014)

New and promising mobile advertising channels, monetization analysis Hearthstone and a detailed analysis of the mechanics of Boom Beach are in our overnight collection.

Emerging ad formats in mobile user acquisition

In his latest article, Eric Sefert examines four new, promising advertising channels, describes what they are, their pros and cons. The channels are as follows: Twitter Mobile App Install Ads, AdWords Mobile App Install Ads, Native Mobile App Install Ads and Contextual Mobile App Install Ads.

Hearthstone — Heroes of Warcraft monetization analysis

Ethan Levy, who has worked at Pandemic Studios, Electronic Arts and BioWare San Francisco, tried to analyze the monetization of Hearthstone, after which he shared his experience with Gamasutra readers. Ethan's method of testing the project itself was curious. He played for 20 hours in total. For the first five hours, he entered the project, tried out various classes and strategies. For the next five hours, Ethan played "seriously", but without investing money. Then he spent $100 and began to observe how much the IAP had affected the gameplay.

Can Supercell do it again? Boom Beach analyzed

Matthias Hansen, founder of GameAnalytics, analyzing in detail the mechanics and game cycle of Boom Beach, is trying to understand whether the latest Supercell game can repeat the success of Clash of Clans.

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