The main thing for the week (12.05 — 18.05)
The central events and the best materials of the past week in our traditional weekly compilation.
Visualizing retention in Freemium projects
An article about the retention curve for a freemium product.
Distimo summed up the results of April
The App Store's leaders in global downloads last month were far from the most obvious titles: 2048, Piano Tiles, Trials Frontier and Boom Beach! But in the box office top, everything is without much change, according to the latest Distimo report.
Interview with Unity's Russian office
At the end of April, the Unity office opened in Russia. In this regard, we contacted Roman Menyakin, Director of Business Development, and asked about what we can expect from Unity in connection with its arrival in Russia.
Make It Rain Earns $50,000 a day
The mobile games market has been looking more and more like a field of wonders in recent months. Time after time, projects that no one would have ever bet on six months ago are achieving success on it. It all started with Flappy Bird, continued in 2048, and now it's Make It Rain's turn.
User retention: yes, but which ones?
An article by Thomas Sommer, marketing manager at AppLift, about the types of LTV and how to count it.
Prices in the Russian App Store and Google Play will increase by 18% next year
The Government of the Russian Federation is discussing a draft law according to which telecommunications services provided by foreign companies to individuals in our country will be subject to VAT.
Cultural adaptation of social games for Japan
Asian markets are a tasty morsel for game creators. So desirable and difficult to access. And in order for the product to “shoot”, it needs to be seriously worked on. The Nika Entertainment team talked about how they were looking for a common language with Japanese players.
Monument Valley earned more than $2 million in a month
Simultaneously with the release of the Android version of Monument Valley, it became known that on iOS, the game has gained more than 500 thousand downloads in a month.
The language in the interface: pay for a short-long one!
Alconost Translations shared with App2Top.ru the way, on average, the volume of text in gaming products varies depending on the language into which they are translated. The buden material is very useful for those who do not want to redraw the size of the buttons in the game for each region.
ARPU of Puzzle & Dragons game is more than $11, and Clash of Clans has "only" $1.3
SuperData has published the mobile Top 10 games with the best ARPU for 12 months (USA, April 2013 — March 2014). There were some surprises.
How to simulate viral growth: a hybrid model
An article by Rahul Vohra, CEO of the company Rapportive, about virality.
MMORPG Economic Research: A Brief Overview
Translation of Anders Drachen's article on academic studies of gaming economies.
