08.05.2014

In three months, almost 2 million tablets were sold in Russia

tablets

During the first quarter of this year, 1.9 million tablets were sold in Russia, MTS analysts estimated. This is 56.6% more than in the same period last year.

The share of A-brands — major global manufacturers like Samsung and Apple — decreased from 51% to 37%. The share of small manufacturers (B-brands) increased from 45% to 60% over the year. The reason is that B-brands are represented in low price segments (up to 10 thousand rubles), due to which the tablet market is currently growing most actively. 

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In monetary terms, the Russian market of "tablets" has grown by 20.2% and now stands at 19.6 billion rubles. 

It is noteworthy that the revenue share of budget devices has risen from 22% to 40%.

A source: http://www.vedomosti.ru/

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