Bedtime reading (05.05.2014)

Working moments with "hard currency", the best A/B testing tools, as well as the full history of the creation of Hearthstone are in our overnight collection.

5 Premium Currency Pricing Trends and Tricks used by Mobile Free-To-Play Games

Wolfgang Graebner analyzed the game currency in 32 games and found out a lot of interesting things. Firstly, developers do not like to experiment with price tags. Secondly, no matter what, £2.99 is the most popular IAP, even if there is an IAP cheaper. Thirdly, when choosing an IAP, players often focus far from the profitability of the transaction. Fourth, the "most popular" purchase is often not. And fifth, when developers tell users what discount they will receive by purchasing one or another IAP, they usually mean the payment price in dollars.

19 A/B Testing Tools for Mobile Apps

On http://autosend.io / there is a huge list of services for A/B testing. The specifics of each (what it is built on, whether it is free, ready or in development) are described in the article.

Pens, Paper And Envelopes: The Making Of Hearthstone

A voluminous post-mortem on Hearthstone appeared on kotaku yesterday, which answers the following questions: how the game was developed in the early stages, what tools the developers used, how many of them worked on the game, and so on. The b2c material is boring, but interesting.

We remind you that in the comments you can vote for the article that you want to read tomorrow (Tuesday, May 6) on our website in Russian.