Reading for the night (04/29/2013)

We analyze the concepts of the “Yule-Simpson paradox” and the “reciprocity principle”, and also try to understand why daily reports are needed.

Avoiding Simpson’s paradox in data analysisEric Benjamin Seufert, Chief Marketing Officer at Wooga, spoke about the Yule-Simpson paradox (a phenomenon in statistics when there are two groups of data in each of which there is an equally directed dependence, when combining these groups, the direction of dependence changes to the opposite), applicable to mobile games.

The bottom line is that when it comes to trying to draw any conclusions based on the available data, these data can in no way be generalized. How they need to be properly segmented and ordered by Seifert.

Variation in the dollar value of reciprocity in 15 F2P mobile gamesEditor-in-Chief PocketGamer.biz John Jordan is trying to find out how much the principle of reciprocity affects (in foreign economic relations: the establishment of the same trade regime by countries in relation to each other; means that if the first country grants a trade concession to the second country, then the second country provides a similar concession to the first country, in this case in the role of one country is the game, and the role of the other is the player) for the commercial success of the game.

The Power of Showing Your WorkMichael Fitch, who worked in key positions at Tencent, THQ and Ubisoft, wrote a very useful article about the usefulness of maintaining daily reports on the work done.

He also shared how he leads him, how many tasks he has per day and per week.

This time, all three articles are very interesting, so we recommend that you read each one carefully. Well, we remind you that in the comments you can vote for the one you want to read tomorrow (Wednesday, April 30) on our website in Russian.