BRIC is the driver of F2P growth

Participants of the F2P Summit, held in London, were urged to take a closer look at developing countries — Brazil, Russia, India and China.

According to forecasts, by 2020, the total volume of the economies of the BRIC group countries will exceed the total GDP of the United States, Canada, Britain, Germany, Italy and France. And in order to work effectively in these markets, developers need to take into account a number of national characteristics. It's not a lot of discoveries, but we'll give them below in the form of theses:

• In China and Russia, local social networks are more popular than international Facebook and Twitter;
• When making a purchase decision, Brazilians are guided by recommendations on social networks;
• Brazil does not like micropayments: players, when asked to pay, immediately abandon the game (GamesBeat thinks otherwise);
• In India, the products of Western developers can still be successful (this is demonstrated by the experience of Clash of Clans and Subway Surfers);
• India is the fastest growing mobile market with 156 million smartphone users. According to forecasts, their number will double by the end of the year;
• Russian players are real hardcore; they prefer Android, so for Google Play it is the third largest market in the world;
• In Russia, when choosing, players focus on professional websites and magazines, but do not trust the comments of other users;
• There are 173.4 million mobile gamers in China (last year there was a jump of 50 million);

A source: http://www.pocketgamer.biz