24.04.2014

Zynga continues to have a hard time

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Sales of Mark Pincus' company, according to the results of the first quarter of 2014, fell by 36% compared to the same period last year, and amounted to $168 million.

Due to falling revenues from Facebook and restructuring, Zynga lost $61 million. For comparison, a year ago, its losses amounted to only $4.1 million. 

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And, according to Zynga management estimates, in the second quarter of 2014, the company's losses could range from $65 million to $75 million. 

However, CEO Don Mattrick is confident that Zynga is on the right track.:

"For the first time in two years, our teams have seen consistent growth in key metrics, including bookings, adjusted earnings before taxes, interest, depreciation and amortization (adjusted EBITDA), mobile payments and audience." 

Mattrick also said that

  • FarmVille 2: Country Escape on iOS and Android has been downloaded 4 million times in a week;
  • For the first time in a long time, Zynga Poker payments have grown significantly. Their growth in the first quarter of 2014 amounted to 19%;
  • DAU Words With Friends increased by 9% and payments by 43%.

Zynga's quarterly turnover in January – March 2014 amounted to $910 million. By the end of October – December 2013, it amounted to $ 1.2 billion.

Most of the company's sales are accounted for by FarmVille 2, Zynga Poker and FarmVille (30%, 24% and 10%, respectively). 

A source: http://www.pocketgamer.biz

Zynga is a pioneer company in the social gaming market. It was founded in 2007. She earned her start-up capital at Texas Hold'em Poker (now Zynga Poker). In 2008, she raised an investment of $ 29 million, which allowed her to acquire MyMiniLife, which at that time had just graduated from time manager Farmville. In 2011, Zynga successfully entered the IPO, raising more than $1 billion during the placement of shares. Then the company continued its policy of acquiring promising companies. This led to a severe drop in income. As a result, in the summer of 2013, the founder of the company, Mark Pincus, resigned as CEO, giving way to the former head of Microsoft's entertainment division, Don Mattrick.

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