NaturalMotion: Don't be afraid to close projects

The founder of NaturalMotion, Torsten Reil, believes that the main thing in managing a studio is understanding when a project needs to be closed and when to develop further.

In his opinion, development should be able to be stopped at an early stage, during the development process, and even before the release. In an interview with Gamesindustry.biz Torsten admits that his company closed the project after the release, when it was at the stage of a "soft" launch.

However, before doing this, it is important to determine what exactly influences the decision to close. Difficulties in implementation? Then you need to gain strength and "saw" the game further.

But if there is a feeling that the game is no good, it's time to close it. And such feelings are not born in the marketing department, they are born in the soul of the one who heads the development.

CSR is one of the main IP addresses of the company

"I believe in the power of premonition. If your neural network, after analyzing a ton of information, makes some kind of decision that you cannot rationalize, this does not mean that the decision is irrational," comments Torsten on this approach.

The baggage of closed projects speaks to the ability to take risks, develop and try new things, and if something doesn't work out, you need to let it go, present the solution correctly to the team and move on.

A source: http://www.gamesindustry.biz/

NaturalMotion is a software developer for creating computer animations for movies and video games, as well as a game developer. The creator of endorphin and euphoria products used in the films "Troy", "Poseidon", the games The Getaway, Tekken 5, Metal Gear Solid, Grand Theft Auto IV. NaturalMotion technologies are used by Sony, The Mill, Electronic Arts, Moving Picture Company, Konami, Capcom, Sega, THQ, Rockstar Games, Autodesk. Own projects — CSR Racing and Clumsy Ninja. In 2014, the studio was acquired by Zynga.