The main thing for the week (03.03.2014 - 09.03.2014)

How much the Chinese pay in mobile games, how many mobile Internet users there are in Russia, why you should not focus on data collection and analysis – this and not only in our digest of the best materials for the past week. 

10% of Chinese mobile gamers pay in gamesThe number of active smartphones in China has crossed the mark of 550 million devices, – said the Chinese company TalkingData.

According to analysts, 96% of devices have at least one mobile game installed.

“Pitfalls” of A/B testingEric Surfert, Marketing Director of Wooga, told in his blog why you should not focus on data collection and analysis.

25.5 million Russians use mobile InternetCompany Mail.ru The Group has published a study “Mobile Internet in Russia”.

About its main results – in our material.

Converting currencies in F2P gamesYesterday on the pages PocketGamer.biz John Jordan’s interesting material has appeared about how game developers play with currency rates in their F2P titles.

We offer a short retelling with explanations and additions.

Photo: http://positivefoodie.com