News of the day (04.03.2014)

How to track LTV, whether there is a difference in currency conversion in F2P projects, the 20 most profitable games in the CIS – about this and much more in the digest of the industrial press for Tuesday, March 4.

Industry

Kanobu told about the twenty games that earn the most money in Russia per year. Only one mobile game was included in the selection.

http://kanobu.ru/articles/kakie-videoigryi-zarabatyivayut-v-sng-bolshe-drugih-367986/

A huge article on http://venturebeat.com / about the problems of game crowdfunding.

Gold Rush: The race for crowdfunding dollars and the squeeze on smaller game developers

Marketing

Oscar Clark from Applicier told on the pages gameanalytics.com about data analysis using the example of the HACCP system (Hazard analysis and critical control points).

http://blog.gameanalytics.com/blog/navigating-hazards-game-data.html

The most important thing in video marketing is metrics.

http://www.mobilemarketingwatch.com/metrics-matter-more-than-ever-in-video-marketing-39933

InPowered is launching a service that monitors the opinions on each event of those people whose opinion plays an important role for you (a small revolution that may not pass the first time).

Smarter than native ads: InPowered opens up its powerful content marketing platform to all

Key data on generation zero (nanigans.com calls those who are from 18 to 34 years old).

http://www.nanigans.com/2014/03/04/how-to-market-to-millennials-on-facebook/

How to track LTV?

http://www.fiercedeveloper.com/story/automation-lifetime-value-how-developers-can-track-ltv/2014-03-03?utm_source=rss&utm_medium=rss

Development

5 mistakes to avoid when creating upgrades related to IAP.

http://blog.soom.la/2014/03/mastering-virtual-good-upgrades.html

Currency conversion in F2P titles.

http://www.pocketgamer.biz/r/PG.Biz/Monetizer/feature.asp?c=57841

Devices

AppleInsider claims that Gartner incorrectly counted tablet sales for 2013. Analysts have forgotten as many as 3.8 million devices that were implemented by Apple. Knowing how Gartner works, for some reason we are not surprised at all.

http://appleinsider.com/articles/14/03/03/gartner-ignores-apples-sales-numbers-reports-android-marketshare-doubled-ipad-in-2013