500 downloads is enough to get into the top

In Russia, you don’t even need 1000 installations to get into the paid top overall. As it became known to the editorial board App2Top.ru , 500 downloads are enough for this.

According to our colleagues from advertising networks, you can enter the top ten paid applications by purchasing from 400 to 500 installations. However, you need to understand: if the game is not popular, this is the number of downloads you will have to buy every day.

Some grids offer the following option: you buy about a thousand paid installations and stretch them for four to five days. Theoretically, this allows you to keep the game organic traffic in the top while reducing the number of daily downloads. 

In other words, you buy 400 downloads on the first day, 300 the next, then 200, then 100. Purchases decrease every day, they are replaced by organic products.

However, colleagues from another advertising network assure that it makes sense to use a different strategy. If the developers are not sure about the organic growth of the project, it makes sense to spend the same thousand installations as follows: 150 – on the first day, 200 – on the second, 300 – on the third, 200 – on the fourth, 150 – on the fifth day.

Why do this?

On the first day, after purchasing 150 downloads, the developer takes the application to high positions in a small category (for example, Action). On the second, when the project has organic traffic with Action, in order to achieve a high place in Games, the developer no longer needs to buy a large number of installations. After reaching a high position in Games, there is an organic from it. This allows you to achieve the top 10 Overall without purchasing 500 downloads in one day. 

By the way, to get into the top ten in the Russian free top, you need 20 thousand downloads per day.