News of the day (12.02.2014)
Starting today, we will try to slowly introduce a new type of materials for us – daily digests. It is not always possible to write about everything that happened in the industry in a day, but it is easy to mention the most important in one publication.
We will try to publish a similar report every day at 19.30. And we are waiting for your feedback.
Industry
Supercell and Golf
“I wouldn’t say that most of the money comes from the whales,” Ilkka Paanen said this morning. He also compared Clash of Clans to golf, noting that some rich people spend large sums on golf courses, while others spend on Supercell games.
http://www.gamasutra.com/view/news/210595/Supercell_reveals_latest_fiscal_figures_defends_freetoplay_model.php
The American gaming market has outgrown $15 billion
NPD said that the market for American video games (retail, digital, subscriptions, social and mobile games) earned $15.39 billion last year.
https://www.npd.com/wps/portal/npd/us/news/press-releases/research-shows-15.39-billion-dollars-spent-on-video-game-content-in-the-us-in-2013-a-1-percent-increase-over-2012
$21 million was invested in the developers of guides
Fosun Venture Fund invested in Beijing Joyme.com a huge sum of $21.5 million. The latter is something like a community of developers, releases game guides.
Scandinavians spend on development, Chinese – on promotion
Developers from Scandinavian countries and Japan are more likely to spend more than $ 500,000 on creating a game, but 29% of Chinese developers surveyed will spend this amount on promotion.
http://www.pocketgamer.biz/r/PG.Biz/PG.Biz+Mobile+Game+Developer+Survey/feature.asp?c=57269
Marketing
GameAnalytics about cohorts
GameAnalytics published a short video guide on the tool of the same name, at the same time telling what they have new. The guys mainly talked about the tools for segmenting cohorts.
http://blog.gameanalytics.com/blog/video-cohorts-realtime-tools-reimagined.html
Adjust about targeting
“If you want to track your downloads, you need a third–party company, not the one you buy these downloads from,” said Paul Muller of Adjust.
http://www.mobyaffiliates.com/blog/paul-muller-from-adjust-on-mobile-ad-analytics-conversions-and-cost-per-install
Games
The new Flappy Bird clone promises to be a hit
The author of Super Hexagon has released a clone of Flappy Bird on PC. The journalists who managed to play the game are delighted, and so are we. By the link – the game.
http://terrycavanaghgames.com/maverickbird/
Boom Beach! it will be in March
The worldwide release of a new game from Supercell – Boom Beach! – it will take place in March this year. The company kept it at the “soft launch” stage for almost six months.
http://www.pocketgamer.biz/r/PG.Biz/Supercell+news/news.asp?c=57301
Threes! attracts the attention of the media
Techcrunch has written a review of the game, which, apparently, will be the main project of this February – Threes! We will write about it soon too;)
Other
A comic about how Fluppy Bird ruined the life of an unknown developer, bringing him $ 50 thousand a day.
http://recode.net/2014/02/11/the-flap-over-flappy-comic/
