The main thing for the week (27.01.2014 - 02.02.2014)

The secret of NaturalMotion’s success and its purchase by Zynga, King’s response to accusations of theft, advice from Facebook and the reaction to them from Pixonic – this and much more in our traditional digest for the past week.

NaturalMotion: We are developing games for word of mouthCSR and Clumsy Ninja publishers told what they focus on when developing and launching mobile projects.

King explainedThe executive director of King responded in detail to all the claims made last week to the British company.

6 tips for developing a hit from FacebookFacebook ‘s Director of partner projects , Julien Codorgnu , said in an interview Forbes.ru what you need to do to make the game a hit.

Pixonic: The train is leavingIs the situation on the market of mobile and social games as cloudless as the representatives of the platforms claim, Igor Klyukin, the leading analyst of Pixonic, analyzes in his article “The Departing Train”.

Mobile App Store Guide (Part One)The low visibility of apps on the App Store and Google Play has long been no secret to anyone.

What to do when there is no money for traffic, but I want to promote the application? Go to smaller stores – say analysts mobyaffiliates.

The UK has introduced rules for free-to-play gamesThe Office for the Organization of Fair Trade in the UK has issued standards for projects with in-game payments.

Will free-to-play survive after their introduction?

Zynga buys NaturalMotionAt a press conference dedicated to the Zynga development strategy for 2014 (about it in a separate article), it became known: Zynga buys the British publisher and developer of mobile games NaturalMotion for $ 527 million.