Sega and NativeX have become partners

NativeX has announced a partnership with Sega of America and Sega of Europe. Now NativeX ads will appear in Sega’s free mobile games.

Sonic Dash will be the first Sega title in which the NativeX platform will start working.

According to Mike Evans, Sega’s director of digital marketing, NativeX clearly understands how to protect the gaming experience of users when monetizing through advertising. “We managed to significantly improve the user experience in just a week of testing and optimizing our advertising formats,” he added.

Recall that the SDK from NativeX allows you to use various native formats, including embedded advertising, banners, multimedia advertising, HD video, etc. 

At the same time, developers are relieved of the need to re-integrate the SDK when new formats are released.

Source: www.pocketgamer.biz