Pfeiffer criticized Apple, Google and Amazon app stores
The Google Play online store has a better search algorithm than the iOS software store. However, Apple allows you to find new programs faster and works better with content management.
The Cupertino company also helps users evaluate programs better. One of the most convenient digital software stores turned out to be a shop from Amazon. These are the results of a recent Pfeiffer study.
The company’s analysts evaluated the three largest app stores in the world Google Play, iOS App Store, Amazon App Store and compared their numerous advantages and disadvantages. Unexpectedly, there were more shortcomings than one could imagine. Apple remains ahead in terms of overall “store maturity,” according to the report. However, even this trading platform is very far from ideal.
One could assume that Google, the largest search giant, will surpass Apple and Amazon in terms of the quality of program search. In general, that’s what happened. Google Play allows you to search for programs almost twice as fast as the Amazon store and three times more efficiently than Apple. However, all these stores do not recognize the natural search mode, cannot offer normal support, not to mention the ability to correct incorrectly recorded search queries.
Apple leads the way in “content curation”. Perhaps this is due to the fact that the store has been working the longest, and therefore its founders have learned to offer the most effective help when working with collections or collections of programs. The editors of the store have learned how to masterfully select the most interesting collections of programs for different purposes or topics. The most interesting thing is the ratings given by Pfeiffer. According to experts, Apple received 44% out of 100%, Google Play – 2.25%, and Amazon – 8.4%.
To get the highest ratings, Pfeiffer advises stores to offer more detailed categorization, to offer more interesting collections of programs for a wide variety of audiences. According to Pfeiffer, Google Play offers almost no information that will allow customers to quickly find the right application. There is no way to find a program that is easily suitable for solving certain user tasks.
