There are 966 million mobile players in the world

Applift and Newzoo spoke about the current state of the mobile games market and what awaits it in the next three years.

The main conclusions of the study are as follows:

• The global mobile games market will grow by 27.3% until 2016. Its volumes will double by this time, amounting to $23.9 billion;
• The growth drivers are: the growth of the playing audience, the growth of the number of paying players, the growth of the average check;
• By 2016, the market for tablet games will grow by 400% and amount to $10 billion;
• There are already more than 966 million mobile players in the world (78% of the 1.2 billion gamers in the world play mobile games);
• There are more than 368 million paying mobile players in the world (38% of all mobile gamers spend an average of $ 2.78 per month on mobile games). By 2016, the number of paying players will increase to 50%, and the average check to $3.07;
• At the moment, 48% of global revenues from the mobile games market account for the Asia-Pacific region;
• The average annual growth rate in compound percentages (CAGR) of the Western and Eastern European market will be 33%;
• The highest average monthly payment per paying player is in Western Europe ($4.40). In the USA it is less – $3.87, but there are more paying players there (45%);
• The price of a loyal mobile player on iOS ranges from $1.11 to $3.70, on Android – from $0.74 to $ 1.71;
• The most “delicious” markets remain: Western Europe, North America and the Asia-Pacific region.

Just below is an infographic with specific figures on the market:

A source: http://www.applift.com