Hay Day aggressively features in Japan
Immediately after Softbank and GungHo acquired a controlling stake in Supercell, Apple began promoting Hay Day in the Japanese store on the main page.
This immediately led to an increase in downloads. Back on Friday, October 18, the project was on the 318th position in the iPhone Overall, but on October 19 it topped the top.
In the box office top, growth was slower. On Friday, the game was in 169 place, and it entered the box office top 20 only this Tuesday.
These are record figures for a game that was previously consistently in the top 1000 for downloads and in the top 200 for grossing.
Recall that the weekly Clash of Clans feature on the main page, held simultaneously with the action in Puzzle & Dragons, brought the game to the first place in downloads for only one week.
However, since then (since July), the box office figures of Clash of Clans in Japan have not fallen below tenth place.
It is quite possible that Hay Day is waiting for this in the future.
Data: App AnnieA source:
