Exclusive: Interview with AppTools
Traffic is a sore point. Where, for how much, how – these questions torment almost all developers of mobile games and applications today. Therefore, we decided to start getting acquainted with the companies offering traffic. The first in the list is AppTools.
Denis Fomin, co-owner and project manager, answered the questions.
Denis FominHi!
As we understood, AppTools is the brainchild of YourWebStyle web design studio. Accordingly, the first question is: why did the studio take up, as it seems to us, a completely new area for itself – the sale of installations?Our studio has been working not only for clients for a long time, but also develops its own projects, such as socialtools.ru , videolead.ru .
By the way, there were others. We sold some of them, some did not go, some simply exhausted themselves. So we can’t say that selling traffic is a new area for us.
Traffic is one of the most important topics today. Everyone is looking for an inexpensive and high-quality one. On apptools.ru it is written that you can offer “explosive growth of installations”. Tell us about the mechanism, about where you get users from? How do you encourage them to buy/download apps?In the project apptools.ru – motivated traffic.
We motivate our performers to act with financial rewards. In addition, they are the first to learn about new interesting applications and receive paid applications for free, respectively, there are many who want to work in our system.
The main task of our performers is to bring Google Play or Apple App Sore to the top, as well as creating a positive image with good ratings and reviews. It is assumed that after entering the top, the application will be able to attract real users in a much larger volume. You can also find potential users of your application in our performers. Their number can range from 20 to 50 percent, depending on the application. The explosive growth of instals is ensured by fast communication with our performers and a large base.
How do you control the setting of ratings and reviews by your performers? We have all the data about our performers, we compare ratings and reviews with what Google play shows and our database.
We check the installations directly on the device itself.
Is it possible to make performers write great reviews? Today, after all, not all users are “guided” by the comment “good game”.At the moment, we can only do this service on iOS and then privately.
But we think that long and competent reviews don’t look very organic. It is possible that similar comments are written in business applications, but, as a rule, people leave short messages, a la “cool”. Approximately such reviews are written by our performers. However, some of our performers write more detailed reviews.
What is the maximum number of installations AppTools is ready to offer today? At the moment, for Andriod, we are ready to provide:
- 3000 users in the first day;
- 6000 – 7000 for the first week;
- 10,000 for the first month.
This is quite enough to get to the TOP in the average complexity of the category. To get to the top in complex categories, 15-20 thousand users per week are needed.
As for iOS. We are just launching on this platform so far, so the base is small 300-500 users. But we are now actively working to increase it.
We can offer iOS traffic for 15 rubles. In large volume when contacting technical support.
Can AppTools offer targeted traffic? Yes, we divide traffic by country.
The price for the AppTools installation is 6 rubles. Where is this figure taken from? Did you start from the average price of the installation on the market or output it in any other way? The goal was to create the cheapest possible tool for bringing applications to the top from small teams that do not have millions of budgets for advertising applications.
At the same time, the price for the installation should have attracted our performers as well. By the method of trials, they found the golden mean.
And the last question: now AppTools is working in the CIS. When will it be possible to buy traffic in Europe or the USA using your platform? Will this opportunity appear at all in the future?We have been thinking about this direction for a long time, but, unfortunately, it is not realistic to attract a Western performer with 10-20 cents.
At the same time, if we put a price tag of $ 1-2, then our services will be unclaimed by the developers themselves. Anyway, we’re working on it.
Thanks for the interview!Those developers who want to look at AppTools in action can do it for free.
It is enough to register on the service’s website, write to technical support and specify the promo code – app2top. After that, it will be possible to test the system in the amount of 300 rubles.
