The main thing for the week (30.09 - 04.10)

The first details about Cut the Rope 2, the introduction of deep links and new DeNA credit cards are in our digest for last week.  

Advertising is responsible for 30% of social games revenueAppnext, a company that monetizes social app traffic, claims that from 10% to 30% of the revenue for games comes from embedded advertising.

And developers should not forget about it, and even more so ignore it.

Smartphones have bypassed phones in RussiaAt the end of August, smartphones in Russia for the first time surpassed the number of devices sold by conventional mobile handsets, Vedomosti reports, citing the networks Svyaznoy, M.Video and Euroset.

The first details about Cut the Rope 2 (exclusive)After the announcement of Cut the Rope 2, we contacted Semyon Voynov, creative director of ZeptoLab, and asked a couple of questions regarding the future release.

Facebook has implemented “deep links”Facebook has expanded its advertising tools for mobile app developers.

The new product will increase user retention and conversion.

DeNA has issued a credit cardA credit card linked to the Mobage gaming platform has appeared in Japan.

Applicier: you can earn $1 million on advertising in the appThe company Applicier Ltd. has launched the Everyplay GameAds platform, which allows mobile developers to embed video ads in their games.

The beta version of GameAds has already brought one of the companies $1 million in just 45 days.

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