Tetris Monsters has won 1.2 million users in 18 days

Electronic Arts is trying to conquer the Japanese market with the help of role-playing tetris, looking back at the experience of GungHo. 

Supercell, King, Game Insight, Social Quantum, Goodgame, Tencent, WeMade, Kabam, Pocket Gems – the list of foreign companies engaged in mobile games that are interested in the Japanese market is getting longer, writes Serkan Toto. EA has also attracted a lot of attention in recent months thanks to the launch of Tetris Monsters, which took place in August.

According to the company’s representatives, by September 9, its puzzle and RPG hybrid had already gained 1.2 million registered users, that is, just 18 days after the release. Recall that Tetris Monsters is currently available only in Japan and only for iOS users.

Celebrating its achievement, EA is offering a 75% discount on gacha from September 12th to 19th.

Undoubtedly, EA has entered the fight for the top of the top free iOS apps, spending a large amount of yen on marketing. However, the company has chosen quite a standard way to launch its game, which is followed by most of the widely discussed titles. The only really bright event that EA allowed itself was the performance of the local girl group Puffy last month, dedicated to the release of Tetris Monsters in Tokyo.

By the way, the game has not yet achieved great success in the box office top. This is probably due to the complexity of the title for low-paying users, and also because you need to spend quite a lot of time to get involved in the game.

EA has not yet announced the international version of the game, but taking into account the impressive success of the title in Japan and the recognizable Tetris brand, this should happen very soon.

Source: www.serkantoto.com