EA Promotes Toyota Corolla with Tetris Blitz

Electronic Arts has started promoting the eleventh-generation Toyota Corolla in the free version of the Tetris Blitz mobile game.

The most curious thing is that advertising is very aggressive. The fact is that the Corolla presented in the USA only this June is one of the power-ups that a player can win.

The promotion looks like this:

We are faced with the fact that some Western and domestic journalists were outraged. They say EA is ready to make money on everything. But from our point of view, this is a great move. EA chose a game devoid of setting and history, added another power-up there and earned the nth amount of money on a deal with Toyota. I think it’s fine. Everyone should be happy.

A source: http://toucharcade.com