M.Video spoke about the latest trends in the Russian mobile market
One of the largest domestic retailers has published a traditional analytical catalog with an overview of the Russian mobile device market over the past six months.
According to published data, the domestic mobile phone market in the first half of 2013 grew by 14.2% compared to the same period last year.
The main driver of growth, of course, was the smartphone market. Its growth was 44.5%. In total, 7.4 million smartphones were sold from January to July 2013. However, according to the data presented, it is not entirely clear whether we are talking about total sales or sales in stores “M.Video”.
If we talk about the distribution of device sales by operating systems, the main discovery is the complete disappearance of Symbian. The share of the archaic OS from Nokia has completely passed Android.
If a year ago it had 17% of the market, then this year it is already about 2%. Moreover, the funniest thing is that the share of Windows Phone increased by only 1% compared to the first half of 2012. But the share of Android and iOS has grown significantly – up to 66% and 21%, respectively.
The main trend of the mobile market, according to Sergey Sukhorukov, head of the Telecom department of the company “M.Video”, in the second quarter will be “the redistribution of brand shares within the smartphone category. The total share of leading A-brands will decrease against the background of strengthening the positions of B- and C-brands.” It is the latter, according to Seregey, that Russian users are now beginning to replace classic mobile phones.
As for the tablet market.
The domestic market of “tablets” in the first half of 2013 compared to the first half of 2012 increased by, attention, 225%. In total, about 2.7 million pieces of such devices were sold.
Over the year, the iPad’s market share has seriously fallen – from 43% in 2012 to 29% this year. The share of the tablet from Apple was eaten by “tablets” on Android and Windows.
As for the top-end devices on the Russian market, they can be seen just below.
The main trend in the domestic tablet market is also the actualization of B- and C-brands.
