Flurry on the importance of working for leading markets

Users of the USA and China prefer to spend time in applications of their native countries. 

According to Flurry, 59% of the time spent working with applications in general, American users spend in their native apps. In China, there are even more users who prefer applications from a “domestic manufacturer” – two-thirds.

But in other countries the situation is different. For example, in the UK, only 13% of the time is spent on native programs, in Brazil even less – 8%. Unfortunately, Flurry does not report how things are on the Russian market. 

In general, the plate just below perfectly demonstrates the following situation: really large markets require a special approach, they are the most demanding to it. But, for example, European markets, accustomed to American projects, do not require an individual approach, as, indeed, those that have not been paid attention to until recently. In principle, this is obvious.

Another thing is that if you want to adapt the game for each market privately (it’s not only about localization, but also taking into account national peculiarities) – there is quite a chance to occupy a certain niche. Although, whether the game is worth the candle is a big question. 

Flurry analysts also presented a graph of the impact of various studios on the global application market. There were some surprises. 

It was calculated as follows: the total time spent by users in the world on applications of a particular country was taken and divided by the percentage of applications released by that country.

In other words. 70% of the time in the world is spent on apps made in the United States. The share of applications created in the USA is much smaller – 36%. Divide 70 by 30 and get 1.9.

The leaders included: Finland, USA, Denmark, Bulgaria, Slovakia, China and Ireland.

A source: http://blog.flurry.com