74% of American moms play games
ESA found that three-quarters of moms in the U.S. spend their time playing video games. Moreover, 65% of mom gamers prefer to use mobile devices for games.
75% of gamer moms play at least once a week. One third – every day.
Moms’ favorite genre is puzzles and logic games.
Most moms play to pass their time (47%).
In general, the ESA data reflect exactly which audience today you can safely focus on when developing a mobile project.
It is also possible that the market is still waiting for the growth of gaming applications for children, given that 24% of moms said that games help them communicate with their own child.
A source: theesa.comPhoto:
