Dead souls of mobile stores

Most applications are dead souls. They are remembered only when they count the number of programs available in the stores. 

This was told by StarDust, publishing the results of a study of the three main mobile markets – Apple App Store, Google Play and Windows Phone Marketplace.

Dead souls

The main discovery of the company: most applications are dead. They are almost never downloaded, they have less than 10 reviews and they have never been updated.

It’s funny, but the percentage of such applications is the least on Google Play, and not on Windows Phone, which lags far behind its more successful rivals in terms of the number of available programs. 

Despite the relatively small number of “dead” applications, 68% of the programs on Google Play have been downloaded less than 5,000 times. A funny figure.

Numbers

Every day, an average of 2,371 applications appear in the markets. 47% of them go to Google Play, 41% to iOS, the remaining 12% to Windows Phone. However, the number of publishers on iOS is still greater (167 thousand vs. 117 thousand), and newcomers prefer to go out with their projects, first of all, on the App Store. 

In total, there are about 617 thousand applications in the App Store at the moment, and 484 thousand applications in Google Play. These figures are seriously different from those announced by Apple and Google. The reason, according to our colleagues with VentureBeat, is that corporations announce the total number of applications ever uploaded to the store, and not the real numbers.