Mobile content in Russia is paid for in the evening and at night

The peak of mobile and media sales in the Russian Federation falls on the periods from eight to nine in the evening and from one to two in the morning.

This was told by Uniteller, a company engaged in processing information used in making payment transactions.  

According to her, 14% of mobile sales are carried out from 20.00 to 21.00. 15% of sales – from 01.00 to 02.00.

As Uniteller CEO Alexey Bogatkin noted, in the whole payments market, “the number of users using bank cards for payment has doubled compared to last year. And the more a bank card becomes widespread precisely as a payment instrument, the more we begin to reliably learn about the habits of customers and, accordingly, take into account in marketing.”

Source: http://oborot.ru