EEDAR about those who pay in mobile games

“Whales” are young men who spend a lot of time playing console games. Unexpectedly, yes. 

This was found out by EEDAR in the course of its latest research.

Recall that “whales” are users who spend up to $49.99 per month on mobile games. This is about 5% of the entire gaming audience. A year ago, there were only 2% of them (or 3%, if you count together with the “killer whales”, whose monthly gaming expenses go from $ 70).

66% of the “whales” are men. This is much more than the average among mobile players paying for games, where the male audience accounts for “only” 53%. Among those who do not pay, women predominate – 65%. The “weak” gender also dominates among the entire mobile gaming audience – 56% are behind them.

If we talk about age, then the average age of the “whale” is 30.2 years, the average age of the payer “on average in the hospital” is 32.5 years, but the average age of those who do not pay is 36.6 years. 

“Whales” spend more time on games than other players: an average of 26.5 hours a week, and not as usual “payers” – 9.9 hours. Curiously, non-payers spend only 7.2 hours a week on games. 

From unexpected discoveries: among the “whales” there are many gamers who devote their time to consoles. They spend 24% of their playing time behind them. At the same time, those who do not pay spend only 15% of their playing time on consoles. “Whales” spend up to 10% of their time on portable consoles, non-payers – only 3%.

Jesse Divnich from EEDAR explains the large number of hardcore players among the “whales” as follows: console gamers are used to paying for games, this is normal for them. They also bring their habits to the mobile market. 

The latter can significantly change the vision of the mobile games market. Moreover, it explains the popularity of midcore. 

EEDAR conducted a survey among 3,000 active American gamers.