Japan and Mobile Facebook
Facebook’s mobile MAU in Japan has reached the 18 million mark. A good reason is not to forget about the important role of the service in the mobile application market.
Facebook has become a very important tool in promoting games. The deeper the integration with Zuckerberg’s social network, the better, in theory, for the project.
It segments users by type of monetization, increases the virality of the application, allows you to target the project’s advertising to the exact audience for which it is intended, merge traffic if you have already released a game on Facebook, and much more.
In Japan, according to Serkan Toto, the role of the social network in promoting applications is especially important today. The reason is that the mobile MAU of the service in the Land of the Rising Sun is 18 million. Moreover, 72% of Facebook mobile users in Japan use the service every day.
For reference, the average parameter for the world is 57%.
So if you are going to promote the app in this country, don’t forget about Facebook.
A source: http://www.serkantoto.comIllustration:
