The next Puzzle & Dragons?
In Japan, despite the traditional preference for browser games, the attention to native applications from users is still growing. Many applications of this type have been created, and they strive to achieve the success of the Puzzle & Dragons level.
Ryo Ishiguro, General Manager of Zucks Inc., told us about the trends of the Japanese market in an exclusive article. In his opinion, one of the “next Puzzle & Dragons” may be BraveFrontier.
BraveFrontier Promo video
This is a good dynamic game with simple controls, which is implemented using the touch screen.
There are several factors contributing to the popularity of BraveFrontier:
【Time-limited event】
BraveFrontier has a limited combat quest that must be completed in an hour. At the same time, it is available only once a week – on Wednesdays.
There are also special materials that can only be used in a limited quest.
Consequently, users launch the game every day.
When starting the game, the user receives a certain amount of virtual money.
This is an effective measure to prevent a decrease in user activity, given that summer holidays have begun in most schools.
There is a GACHA in the game.
The user can perform GACHA by spending virtual funds in the game.
In a time-limited GACHA, a rarer monster is available.
Like Boost promotion with CPI, BraveFrontier also uses a site with reviews of the game, where useful tips regarding the application are regularly published.
This allows you to keep users constantly active and helps to increase their loyalty to the game.
Ryo Ishiguro, General Manager, Zucks Inc.
