White Nights 2013: How to get high-quality traffic

Ed Laws and Francois Deschenes from InMobi presented a report on how to get high-quality traffic using technology and analytics at the White Nights: Mobile Games Conference.

The report is available only in English

Presentation Slides

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Analytics: Revenue of Last War: Survival has approached one billion dollars

Last War: Survival is a mobile strategy game set in a zombie apocalypse, developed by the Singaporean company First Fun. The game was released in July 2023. According to the analytics firm Sensor Tower, since its release, Last War: Survival has generated over $900 million