At the White Nights: Mobile Games Conference, Artem Makarov, a representative of Trademob in Russia, spoke about how real-time bidding can help in promoting mobile games.
Last War: Survival is a mobile strategy game set in a zombie apocalypse, developed by the Singaporean company First Fun. The game was released in July 2023. According to the analytics firm Sensor Tower, since its release, Last War: Survival has generated over $900 million