22.07.2013

The main thing for the week (15.06 – 21.06)

Rovio announced Angry Birds Star Wars 2, Kabam was valued at $700 million, Clash of Clans got into the top 3 of Japanese grossing, I-Free talked about the Chinese market – about this and much more in our traditional digest for the week.

Monday1. Interview with MBT: about advertising apps on Instagram

MBT, a company specializing in mobile app advertising, in an interview with us, told about a new way of advertising – using Instagram.

2. Rovio has announced Angry Birds Star Wars 2The Finnish company announced that it is working on the second part of Angry Birds Star Wars 2.

3. Kabam was valued at $700 millionAn unknown buyer purchased part of the shares of Kabam for $ 38.5 million, estimating its full value at $ 700 million, writes The Wall Street Journal.

Tuesday1. Kakao games earned $311 million in six months

During the year, the gaming platform of the social messenger Kakao gained 30 million users.

Her income in just six months was $311 million.

2. Svyaznoy told about the smartphone market in RussiaLast week, the Svyaznoy company, which sells mobile equipment in Russia, published an infographic about the state of affairs in the domestic smartphone market.

Wednesday1. Layton Brothers: Mystery Room – 1 million downloads

While some are talking about the death of freeware and quests, and others about the bright future of free-2-play and endless gameplay as a necessary condition for success, Japanese developers from Matrix Software are going their own way.

2. Gameloft celebrates 10 million likes on FacebookGameloft publishing house announced its social successes: its page was “liked” by 10 million users.

It also turned out exactly how many people in the company work with the gaming community.

Thursday1. How did Epic Games earn on the anniversary of the App Store?

Epic Games earned the most on the App Store’s fifth anniversary.

By making its main mobile project free, the company has caught up with traffic to its paid products. About how it was – just below.

2. Summer of Clones Clash of ClansLast summer was the season of the Temple Run clones, this threatens to become the season of the “ideological heirs” of Clash of Clans.

About his first competitors – in our material.

3. Digi-Capital: Games bring 72% of mobile app market revenueDigi-Capital Investment Bank has presented a report on global investments in the mobile games industry for the second quarter of 2013.

In short, mobile platforms are dominating, investments in games are growing.

Friday1. Monetization of the future

Yesterday morning we wrote that a comprehensive monetization system for a group of products is becoming a new tool for increasing revenue.

Today there is a reason to remember this.

2. Clash of Clans ranked #3 in Japanese grossingA small sensation: the Finnish project has grown to the third position in the box office top of Japanese applications on the iPhone.

3. i-Free about the Chinese marketYesterday, in connection with the deal between Baidu and Netdragon Websoft, we contacted Evgeny Kosolapov, Executive director of i-Free Asia, and asked him about the situation in the Chinese market.

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