The Winx brand has released a game application "Winx The Power of Sirenix"

The Winx brand has announced the launch of its own adventure game for smartphones and tablets — “Winx The Power of Sirenix”.

The application is based on the popular animated series “Winx Club: School of Witches” about young fairies saving the world from dark forces. The game takes place in the underwater world.

The goal of the game is to save the Selkies — Winx’s assistants — before the evil Tritannus captures and forever pollutes the Endless Ocean. There are four levels available in the free version of the game, where you can play as Fairy Bloom in two modes: racing and chasing. “We have attracted the best child psychologists to work on the game.

We wanted to reflect in the game everything that fans of the series love Winx for — the victory of good over evil, friendship, magic. The game turned out to be simple and at the same time very exciting, ” comments Graham Harvey, CEO of the Scottish company Tsumanga — the developer of the game Winx. Iginio Straffi, founder and CEO of Rainbow animation company, which owns the Winx brand: “We pay great attention to educating children to respect the environment.

That is why the game, like the entire fifth season of the animated series, is dedicated to the protection of the world’s oceans.”In less than a month, the game has reached 1,000,000 downloads.

About 40% of users are children from Russia.The game “Winx The Power of Sirenix” is part of the Winx international charity program.

Each player collects red and blue hearts during the quest. Red ones can be exchanged for Sirenix spells, blue ones for charity hearts. For the first million collected blue hearts, Rainbow transferred funds to the Gift of Life Foundation to help purchase the necessary medicines and equipment for the treatment of oncological diseases in children in Russia. The game “Winx The Power of Sirenix” is available in the AppStore and Google Play.