Top Eleven has gained 10 million downloads

Serbian studio Nordeus reported yesterday that their Top Eleven football manager on Google Play has accumulated a total of 10 million downloads across all regions. 

As noted on Pocket Gamer, how many of these 10 million have gaming accounts is unknown. The number of accounts across all platforms (Facebook, iOS, Android) is 11 million. 

The project also boasts a high retention rate. Among Top Eleven players, it is, on average, 25%. 

The secret of success lies in the direct cooperation of Nordeus with leading European football clubs, which not only allowed their symbols and players to act in the game, but also sharing their gaming experience with developers.