Candy Crush Saga - Sweet Lollipop King, bitter Pill Zynga
While Zynga continues to lose users on Facebook, King, thanks to the continued growth in popularity of Candy Crush Saga, is gaining points.
The simple puzzle successfully launched on the App Store in September and on Google Play last November, quickly breaking into the leaders of mobile applications. But it was on Facebook that she managed to show the best results in terms of the number of active players per day and revenue, according to our colleagues with Games Beat.
Riccardo Zacconi, CEO and Founder of King (Riccardo Zacconi)This allowed King to become a direct competitor to the empire of Mark Pinkus, which has been experiencing serious difficulties in the market for the second year in a row (thoughtless purchases made by Zynga in the wake of the success of its leading titles affected).
“Despite the fact that Zynga managed to maintain the first position in the May developer rating, it seems that King intends to move the leader. Its DAU is growing at the same rate as Zynga is losing it,” said Doug Creutz, an analyst at Cowen Partners. He also noted that the number of active users on Zynga.com decreased in May alone by 10.8% to 800 thousand.
Based on these data, it becomes clear the large-scale reductions that Zynga began to carry out in early June. Recall that a couple of weeks ago it became known that the company intends to reduce its staff by 18%. Teams in New York (Draw Something, Draw Something 2), Dallas (Castleville) and Los Angeles (Empires & Allies) will stop their work.
A source: venturebeat.comPhoto:
