iTunes has learned to understand Yandex.Money

Russian iOS users have the opportunity to pay for purchases in iTunes using Yandex.Moneys’. Read about whether this will lead to an increase in App Store revenue in Russia in our material.

“Now Yandex users.Money can pay for purchases in the Russian iTunes Store without linking a bank card to the account,” Anna Zabolotnaya, the Yandex community leader, wrote last Friday in the Yandex corporate blog.Moneys’.

Unfortunately, we are not talking about direct iTunes support for the Russian payment service. Just using Yandex.Money has become possible to purchase PIN codes for a certain amount (from 500 to 15,000 rubles).

Will this become an additional driver of App Store growth in Russia? We think not. There are too many steps an ordinary user has to take to pay for the final product in the Apple digital store.

First, you will have to register on the Yandex service.

Secondly, to put money there.

Third, buy a PIN.

Fourth, enter the received PIN code from your computer in iTunes.

And this will have to be done far more than once if the user regularly buys something in the App Store. In our opinion, it is easier and faster to get a bank card.

However, it is possible that we missed some point.