Virtual currency spending will reach $3.2 billion by 2017

A study conducted by Tapjoy and the Yankee Group showed that consumer spending on virtual currency in applications will grow in the coming years. By 2017, they will reach $3.2 billion, three times higher than last year.

It also turned out that users prefer to watch ads and get free content for it, instead of paying real money for it.

Comments

Write a comment...

Analytics: Revenue of Last War: Survival has approached one billion dollars

Last War: Survival is a mobile strategy game set in a zombie apocalypse, developed by the Singaporean company First Fun. The game was released in July 2023. According to the analytics firm Sensor Tower, since its release, Last War: Survival has generated over $900 million