King overtook Zynga by DAU
Last week, Mark Pincus’ company flew off the “social throne”. In terms of the number of daily users, it was overtaken by King (former King.com ).
According to the latest Zynga report, the total DAU of its projects (social, web and mobile) is 52 million. This is a lot, but not enough to remain a leader in the market. King has a total DAU of 66 million. At the same time, the number of King employees is 400 people, and Zynga has 2,902 employees.
For reference, Zynga has been the leader in the number of daily users since 2009.