The main news and materials of the last week (22.04 – 26.04)

Read about the main success criteria according to Pocket Gems, the Amazon market through the eyes of App Annie and Distimo, as well as achievements in games, live events and much more in our weekly digest. 

1. Advertising on iOS brings more than on AndroidThe mobile advertising market totaled $4.1 billion in 2012.

This year, analysts promise that the market volume will grow to $ 7.3 billion. And most of it will be on iOS. Why?

2. DeNA told about live events”Live events are an integral part of the entertainment service,” Chris Plummer, CEO of DeNA’s American division, said in an interview with Inside Mobile Apps.

3. Do the achievements spoil the games?Last week, an article by Cassie Gotto appeared on the pages of Venture Beat, “Have achievements and trophies changed the way we play games?”, which criticizes the widespread distribution of awards in modern games.

4. The success criterion is the average number of daily sessionsHow often users launch the application correlates with the level of retention and engagement of the project audience, says Pocket Gems executive director Ben Liu in an interview with Pocket Gamer.

5. Gaijin Entertainment talked about War ThunderGaijin Entertainmetn CEO Anton Yudintsev in an interview App2Top.ru He told about the company’s new project – the multiplatform MMO game War Thunder, in which users of mobile devices will be able to fight PC players in real time.

6. Amazon Appstore earns 1.7 times less than Google Play in the USADistimo company talked about the top Amazon Appstore apps last March and the differences between this mobile store and Google Play.

7. App Annie talked about the Amazon AppstoreAbout the potential of the Appstore, the number of developers and the reasons why they make games for Amazon, he tells and shows in his new infographic “Red Anya”.