Playfirst: "bright characters improve app visibility"

Becky Ann Hughes, vice president of product management at Playfirst, is confident that only those projects that have bright characters will survive on the mobile market.

“Bright, recognizable heroes are necessary for success on mobile platforms,” they write on Gameindustry with reference to Becky Ann Hughes. The App Store and Google Play are full of competing programs, but “irresistible characters” improve the visibility of applications in stores.

Becky Ann Hughes”Not so long ago, we analyzed the App Store, paying special attention to application icons, and came to the conclusion that the top games have bright, cute characters depicted on the icon.

In many ways, they make people click and download applications,” Hughes said in her interview with Polygon.

As an example, Hughes cited Clash of Clans and Candy Crush Saga.

“The art of Clash of Clans heroes is very emotionally charged, Bookworm Heroes from PopCap is also tied to the hero. Even Candy Crush Saga has a story and some kind of plot development, and this is probably one of the most successful games in the App Store at the moment,” Hughes stressed.

The interview was timed to coincide with the release on iOS of the new Playfirst game – Deep Sea Deli, where narwhal Narli (Narli) acts as the main character. The project is an unusual mix of Match-3 and a time manager a la Cake Mania. 

Deep Sea DeliGiven the vector graphics and the vaguely drawn naraval, it seems to us on App2Top that Playfirst understood the theory, but they still have problems with taste/artists.