DeNA told about live events
“Live events are an integral part of the entertainment service,” Chris Plummer, CEO of DeNA’s American division, said in an interview with Inside Mobile Apps.
One of the central games of last year is Rage of Bahamut by DeNA, a card battler that lasted a record 199 days in the top box office of Google Play USA in the first position. The project has also been in the top ten American box office projects of the App Store for 202 days.
Chris PlummerBuilding on his success, last year DeNA also launched Marvel War of Heroes (ruskin Rage of Bahamut) and Blood Brothers.
We recently wrote about the latter. DeNA called live events the key reason for his success. Plummer told a little more specifically about them in an interview with Inside Mobile Apps.
All titles developed in a Japanese company, according to him, use live events on a regular basis. Moreover, they are now appearing in the development of external DeNA projects.
“We believe that this is an integral part of an entertainment service focused on mobile players, those who are always “in touch,” Plummer stressed.
Cool art also contributes to the growth of the audience of projectsEvents are, according to him, the most important factor influencing monetization.
The most important thing in “events” is a new experience. This is the only way they can increase sales.
“Live events should have their own narrative, features or any other elements unique to it. Even awards should include special items or any other important things that can only be earned in this event,” Plummer notes.
In Blood Brothers, instead of cards, figurinesBut the most important component of a successful event is real-time monitoring, which occurs at the launch of each DeNA event.
“Our teams are working non-stop, making sure that the balance in the game is maintained, so that the game is fun to play,” Plummer said.
He also noted that the most important thing in the work is to focus on users. If you want them to like the game, if you make a product focused on them, everything will be fine with both monetization and attracting users.
