Quantcast has introduced a free installation monitoring service

The advertising company Quantcast has launched a new service Measure for Mobile Apps, which collects data on the use of iOS and Android applications.

The service is free, offers developers and publishers a variety of traffic information. Functions of the sea. Among the quite standard:

• monitoring of installations, unique visits and the total number of accesses to the application
• demonstration of traffic distribution by country

There are also more interesting functions:

• possibility of public publication of statistics
• statistics on platforms and devices on which your application was installed
• tracking the number of returns (return usage) to the application

We were also very interested in the following feature: the ability to simultaneously track the traffic to your application’s website, the mobile version of the page and directly the number of requests to the application.