The main news of the past week (February 25 – March 1)
Kabam provides detailed insights into the mid-core user, a Supercell employee reveals the secrets of successful monetization for runners, and SessionM specialists share tips on user retention.
Are Kingdoms of Camelot and Arcane Empires competing against each other? Andrew Sheppard, President of Kabam Game Studios, talks about their fastest-growing game and a new racing project.
2. Words With Friends is more popular than Angry Birds
Words With Friends is twice as popular as Temple Run and Angry Birds, and tablets generate three times more traffic than smartphones, according to ByteMobile analysts in their February report.
At Casual Connect Europe, Andrew Sheppard, President of Kabam Studios, gave a lecture on "How to Identify a Mid-Core Game." Here, we present a brief version of the presentation.
Samsung's dominance in the Android market forces Google to view the Korean company as a potential aggressor. A conflict between the companies might be unavoidable.
5. Endless Runner: Secrets of Monetization
Mikhail Katkoff shared insights on what developers of endless runners should prioritize, in his blog. We translated and slightly expanded his text.
6. Free Downloads at Their Peak
The cost of acquiring a loyal user predictably dropped in January, while the number of downloads increased, reports Fiksu in their monthly report.
7. Five User Retention Tips from SessionM
Today, many dream of having their app noticed. But that isn’t enough for success. A user might download an app, but delete it after the first launch. The founder of SessionM explains how to avoid this.
