Google is afraid of Samsung
Samsung’s dominance in the Android market forces Google to consider the Korean company as a possible aggressor. Companies may not be able to avoid conflict.
On the pages of The Wall Street Journal there was an article “Samsung is alarming Google” by the authorship of Emir Efrati (Amir Efrati). According to her, the directors of the search giant are beginning to fear the influence of the South Korean company on the market.
Samsung sells about 40% of all Android devices. Last year alone, the company sold about 200 million devices based on the “android” OS.
We are talking not only about Samsung’s leading role in the Android smartphone market, where it has 40.2% of the entire market (Huawei is in second place with a huge gap of 6.6%), but also in the Android tablet market. According to the results of the 4th quarter of 2012, the Korean company took 27.9% of the tablet market on the Google system, ahead of Amazon, whose share was 21.8%.
It is quite logical to assume that such good sales stimulate Google’s advertising revenue. And there is nothing surprising in the fact that Samsung, according to The Wall Street Journal, hints to the search company that “it’s time to share.” There is also an opinion that Koreans may well demand any privileges for themselves. For example, getting updates earlier than other manufacturers.
Google is not interested in such cooperation, as it is a direct threat to its independence and financial position. Therefore, she hopes very much for the activation of Samsung’s competitors. Moreover, one of the possible ways out for her is a protectionist policy towards the Motorola she bought. However, in recent years Google has done everything to prevent Motorola from “shooting.”
In any case, dependence on Google software solutions does not suit Samsung either. The Korean company does not like to “put eggs in one basket”. But she has no choice at the moment: Bada has failed, and Windows Phone shows, to put it mildly, far from the best results. Perhaps a secret Tizen project will fire, but nothing concrete is known about it yet.
