King.com going east

The publisher of Candy Crush Saga and Bubble Witch Saga is going to conquer Japan and Korea. Gongong has already been “captured”.  

Japan and Korea are among the three most profitable Android markets. The monthly revenue of one iOS project only in the Land of the Rising Sun can reach the amount of $ 50 million. So it is not surprising that today Western publishers are looking at this market with greed.

The land of pagodas and sakura is one of the most important mobile markets in the world One of them is the company King.com , which announced its plans to localize and launch its extremely popular Candy Crush Saga and Bubble Witch Saga projects on the Japanese and Korean markets. 

Candy Crush Saga is not the most beautiful game on the market, but this does not prevent it from being in the topThe company had no experience in localization and publishing games in these territories, but it plans to cope.

Now Candy Crush Saga has been launched in Hong Kong, where the number of its daily active users reaches 1 million. “People really ask strangers on the street to friend them so that they add hearts to them to continue the game,” one of the senior employees enthusiastically reports King.com Riccardo Zacconi.